What generation are you talking to?
Specific communication for each generation.
The generations
MEYE creates a strategic marketing plan
for each generation of consumers.
Paintings by Catherine Verbruggen
Baby Boomers
Born between 1946 and 1964
- 40% digital
- (Digital) print and direct mailing
- Facebook Advertising
- Website and then shop
Generation X
Born between 1965 and 1980
- 60% digital
- (Digital) print and direct mailing
- Instagram and Facebook Advertising
- Website or Google Business Profile
and then webshop
Generation Y
Born between 1981 and 1990
- 80% digital
- (Digital) print with Instagram page
and Kids page - Instagram and Facebook Advertising
- Google Business Profile and then website and then webshop
- Challenge: get them to visit the shop:
Optometry and service
Millennials
Born between 1991 and 1994
- 100% digital
- Digital print: Instagram page
- Instagram Advertising
- Google Business Profile
and online shop - Challenge: get them to visit the shop:
optometry and Instagram Corner
Generation Z
Born between 1995 and 2010
- 100% digital
- Digital print page Instagram
- Instagram Advertising (TikTok)
- Google Business Profile
and then web shop - Challenge: get them to the shop:
Optometry
Generation Alpha
Born after 2010-2024
- Through their parents (Generation Y)
- 100% digital
- Digital print (Kids page), Instagram
Advertising, and then later TikTok!
Other Services & Products
Discover all
Join MEYE CLUB
A club of new-generation opticians with the right knowledge, using high-end content and campaigns throughout smart media. Grow with each generation of consumers.
