+32 3 846 48 70 info@meyemarketing.com

What generation are you talking to?

Specific communication for each generation.

The generations

MEYE creates a strategic marketing plan
for each generation of consumers.

Paintings by Catherine Verbruggen

Baby Boomers

Born between 1946 and 1964

  • 40% digital
  • (Digital) print and direct mailing
  • Facebook Advertising
  • Website and then shop

Generation X

Born between 1965 and 1980

  • 60% digital
  • (Digital) print and direct mailing
  • Instagram and Facebook Advertising
  • Website or Google Business Profile
    and then webshop

Generation Y

Born between 1981 and 1990

  • 80% digital
  • (Digital) print with Instagram page
    and Kids page
  • Instagram and Facebook Advertising
  • Google Business Profile and then website and then webshop
  • Challenge: get them to visit the shop:
    Optometry and service

Millennials

Born between 1991 and 1994

  • 100% digital
  • Digital print: Instagram page
  • Instagram Advertising
  • Google Business Profile
    and online shop
  • Challenge: get them to visit the shop:
    optometry and Instagram Corner

Generation Z

Born between 1995 and 2010

  • 100% digital
  • Digital print page Instagram
  • Instagram Advertising (TikTok)
  • Google Business Profile
    and then web shop
  • Challenge: get them to the shop:
    Optometry

Generation Alpha

Born after 2010-2024

  • Through their parents (Generation Y)
  • 100% digital
  • Digital print (Kids page), Instagram
    Advertising, and then later TikTok!

All photo
material has
been created
by MEYE NV

All photo
material has
been created
by MEYE NV

Other Services & Products

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Join MEYE CLUB

A club of new-generation opticians with the right knowledge, using high-end content and campaigns throughout smart media. Grow with each generation of consumers.

As a MEYE CLUB member you gain 20% off on all our products.

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