DIGITAL MARKETING PLAN

MEYE offers you, the Optician-Optometrist, a smart digital plan that helps you:
Strengthen your shop’s algorithm and A.I., reaching a high-level marketing plan ready for today and tomorrow. Build stronger digital visibility for your shop, your name, and the products and services you provide. Connect with current and future consumers, active online and on social media — starting TODAY. Grow your turnover by reaching new generations, especially Gen Y (born 1980s–mid-1990s) — often parents of children in myopia management.
Two formulas: Essential or Advanced
The difference lies in frequency and personalization of the smart content shown to your consumers. Both options put your business firmly on the digital map, giving you a strong, professional digital identity.

An absolute must today — for tomorrow!

ESSENTIAL DIGITAL MARKETING PLAN

The ESSENTIAL Plan from MEYE gives you a complete digital foundation to grow your optical business. It includes:
  • Smart Content via APPTOSEE: Monthly premium content—including photoshoots, themed visuals, and supplier material—personalized via your MEYE PROFILE**, with easy access to share-ready assets for all MEYE products.
  • 3-page professional website: Includes homepage with shop/contact info, pages for frame brands and optical glasses***; fully managed and AI-optimized by MEYE for local visibility, tailored for Gen X and Baby Boomers.
  • Google Business Profile Management: Ongoing updates and optimization to attract Gen Z, Millennials, and Gen Y consumers.
  • Social Media Management: Strategic handling of Facebook and Instagram with regular activity aligned to APPTOSEE preferences; TikTok support coming soon.
  • Quarterly Advertising Campaigns: MEYE runs impactful Instagram or Facebook campaigns every 3 months via your Meta Ads Manager to boost visibility and engagement, especially among Gen Y.

ADVANCED DIGITAL MARKETING PLAN

The ADVANCED Plan takes your digital presence to the next level, with a broader online strategy and more frequent consumer engagement. It includes:
  • Smart Content via APPTOSEE: Monthly premium content—photoshoots, themed visuals, and supplier material—customized through your MEYE PROFILE** with direct access to ready-to-share posts for all MEYE products.
  • Professional Website (7 pages): Fully managed and AI-enhanced 7-page site featuring your shop info, services, blog, and product pages for frame brands and optical glasses***—optimized to boost local visibility and engage Gen X and Baby Boomers.
  • Google Business Profile Management: Consistent updates and optimization to enhance visibility and connect with Gen Z, Millennials, and Gen Y.
  • Social Media Management: Personalized, strategic management of Facebook and Instagram with custom posts and reels; TikTok support coming soon; maintains strong algorithms and high visibility.
  • Bi-Monthly Advertising Campaigns: Targeted Instagram or Facebook campaigns every 2 months via your Meta Ads Manager to amplify visibility among younger generations, especially Gen Y, while boosting your online presence.
More information

ESSENTIAL:
*All products will be worked out according to the selections and content provided through the APPTOSEE.
**ESSENTIAL formula has limited but sufficient access to smart content determined through the MEYE PROFILE.
***MEYE informs the Optician-Optometrist that it has distributors in certain territories who may have exclusivity in certain sectors. As such, MEYE may provide the contact details of the distributors in these certain territories.

ADVANCED:
*All products will be worked out according to the selections and content provided through the APPTOSEE.
**ADVANCED formula has a strong choice and access to smart content determined through the MEYE PROFILE.
***MEYE informs the Optician-Optometrist that it has distributors in certain territories who may have exclusivity in certain sectors. As such, MEYE may provide the contact details of the distributors in these certain territories.

OUR PRODUCTS

MEYE UNIVERSITY

Personal coaching for your optical business.

CAMPAINGS

EYE TAKE CARE, EYES TEA, Vision Week, Fluo for kids, ON/OFF kids, Your Sun Your Color...

MEYE COMFORT

Tailor-made service & warranty system.

WEBSITE

A visual online presentation of your optical business.

GBP

Your online business card on Google Search.

WEBSHOP

Your shop is open 24/7.

SOCIAL MEDIA MANAGEMENT

For management of content on your social media channels.

MEYE SCREEN

Exceptional experience through your shop window.

E-MAIL

For online mailings to your customers with promotions and news (newsletter).

PRINT

For flyers, posters, magazines, newspapers, glasses passport, online magazines.

ADVERTISING

To advertise a theme/action on your social media accounts via Ads manager.

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