If you use TikTok for your optical store, switching to a Business Account is an important step. It gives you access to insights, advertising options, and tools that help you reach Gen Z, Gen Alpha, and younger Millennials — the next generation of eyewear users.

Here’s how to make the switch:

1. Open TikTok and go to your profile.
2. Tap the ☰ (menu icon) in the top right corner.
3. Go to Settings & Privacy → Account → Switch to Business Account.
4. Choose the category that best represents your store (e.g., Retail, Eyewear, Health & Beauty).
5. Add your business email, website, and contact details.
6. Check your privacy settings — set your profile to public so people can find you.
7. Update your bio and profile picture so they accurately represent your business.

💡 Tip: A Business Account gives you access to analytics, commercially approved music, and easier content management. And when you connect your TikTok Business Account to APPTOSEE through MEYE Marketing, managing and promoting your videos becomes even simpler.

For independent opticians, being active on TikTok today means connecting with the customers of tomorrow — but especially their parents today.
If an optician has a TikTok account, it should contain only trendy, youth-focused Reels. Sharing myopia managementinformation is definitely recommended, but keep it playful and use humor frequently! Always provide classy information specifically targeted to this demographic. Always refer back to your beautiful Instagram account!

Note: For teenagers, TikTok is “the truth” and often their most important (or only) source of information. Follow TikTok trends! Ask GEN Alpha for advice!

Remember: rejuvenate your customer base. Go digital!
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