Once your Business Instagram account is set up, the next step is keeping it active and that’s easier than you might think. A few small habits can make a big difference in helping new customers discover your shop and stay connected.
1. Post regularly: aim for 1 to 2 posts per week.
2. Consistency is more important than quantity.
3. Use Instagram Stories and Reels: short videos or clips in the shop help your profile reach more people and feel more personal.
4. Engage with your followers: reply to comments and messages, it builds trust and shows involvement.

Share a smart mix of content, with a steady rhythm (go to FOLDERS in APPTOSEE):
— FROM FOLDER 2: THEMES OF THE MONTH: 3 to 4 themes per month. New themes are uploaded to the folder every month. Examples include New Year, Father’s Day, Singles Day, Mother’s Day, the first winter day, the start of the school year, Sunglasses Day, World Peace Day, …
— FROM FOLDER 3: FRAMES: 1 to 2 times per week share your eyewear collections, depending on your MEYE PROFILE.
— FROM FOLDER 4: HOYA OPTICAL LENSES: At least once per month about specialised optical lenses from the brand HOYA, depending on the season and the launch of new HOYA lenses.
— FROM FOLDER 5: CONTACT LENSES: Once per month about contact lenses.
— FROM FOLDER 7: YEARLY THEMES: At least once per month educational posts about eye health, optometry, new collections to launch, gift cards, …
— EXTRA REELS: Once per month about a satisfied customer and/or a special activity in the shop with your team (new window display, selecting a new collection, or an “unboxing”), …

Especially Generation Y and young families often check Instagram first before deciding where to buy something or book an appointment.
A professional and stylish Instagram account is therefore essential today for any premium optician.

💡 Connect your social media accounts to the unique APPTOSEE application today to manage and share smart content reels and posts even more easily and efficiently.

Refresh your customer base. Go digital!