For independent opticians, having a strong presence on social media is becoming increasingly important. Many customers now search online for local shops before visiting them — and your Instagram profile is often their first impression of your business. Switching your account from personal to business is a small but essential step. It allows you to present your practice professionally, reach new customers more effectively, and access useful tools that help you grow.

Why it matters:

1. A business Instagram account offers several advantages:
2. Customers can contact you directly via phone, email, or directions from your profile.
3. You gain insights into your followers — who they are, what they like, and when they are most active.
   With a business profile, we can set up targeted advertising campaigns to make your practice more visible in your area.
   Most importantly: by switching to a business Instagram account, we at MEYE can connect your account to our new application APPTOSEE.
   This makes it easier for you to manage and promote posts and stories/reels, track results, and increase your visibility – without having to do everything yourself.

 

How to switch:

1. Open your Instagram profile.
2. Go to Settings → Account.
3. Tap Switch to professional account.
4. Choose Business (not “Creator”).
5. Add your shop’s contact details and link your Facebook page.

That’s it! Quick, simple, and ready in just a few minutes.
By switching today, you ensure your practice is ready for the digital opportunities of tomorrow — together with MEYE and APPTOSEE.

Especially Generation Y and young families often check Instagram first before deciding where to buy something or book an appointment.
A professional and stylish Instagram account is therefore essential today for any premium optician.

Refresh your customer base. Go digital!