Your Instagram bio is the first thing potential customers see when they visit your profile. Especially Generation Y and young families often look on Instagram first before deciding where to buy something or book an appointment. A clear and friendly bio builds trust and helps people understand your store within seconds.

How to make your bio stand out:

1. Keep it short and clear!
2. Choose a clear username, preferably the name of your shop (e.g. @OpticFashion).
3. Add a profile photo — use your logo or a photo of your shopfront.
4. Write a short bio that explains who you are and what you offer.
   Example:
   “Opticians – Optometrists – Contact Lens Specialists in NameofCity 👓”
   “Eyewear Influencer”
   “Personal service and tailored guarantees.”
5. Add contact details — phone number, email address, and address — so customers can easily reach you via the contact buttons and direct links available for business accounts.

How to use Story Highlights:
Create folders (circles under the bio) such as: Brands, Frames, Team, Locations (if you have multiple shops), Events, Eye Care or Promotions. This allows new visitors to quickly explore what you offer.

Add your location:
This helps people nearby find your shop more easily through local searches.

💡 Tip: A well-optimised bio and clear Highlights make your profile look professional and inviting — and with APPTOSEE you can easily plan and update your content via MEYE Marketing.

A professional and stylish Instagram account is essential today for any premium optician.

Refresh your customer base. Go digital!