The younger Generation Y, born in the 80s, is gradually needing progressive (multifocal) lenses to see clearly at distance, close-up (smartphones), and intermediate distances (computer screens). These young forty-somethings mainly use Instagram to find advice on eye health, reliable service, and the latest new trends in eyewear frames and accessories. They also use it to look up information about MYOPIA MANAGEMENT if they have young children with progressing myopia. The optician will then always refer the young children to an ophthalmologist. Professional optometrists measure the correct strength of the eyes according to the lifestyle of this very active Generation Y.

This is why it is important:

1. High usage among Generation Y (Millennials):
   About 67% of Generation Y uses Instagram and 44% of users shop weekly through the app.
2. Huge engagement:
   More than 2 billion people use Instagram monthly, and 90% follow at least one business account.
3. Where your customers spend their time:
   On average, people spend more than two hours per day on social media — including your future customers. Influence of more than 600 image-information items per hour.
4. Visibility matters:
   More than 14 billion pieces of content (including Reels) are uploaded daily — staying active ensures you remain visible.
5. Reels perform best:
   Reels generate up to 35% more engagement than static posts and reach a wider audience.

Generation Y in particular, as well as young families, often check Instagram first before deciding where to buy something or make an appointment.
A professional and fashionable appearance of the Instagram account of a quality optician is therefore essential today.

💡 Connect your social media accounts today to the unique APPTOSEE application to manage and share smart content reels and posts even more easily and efficiently.

Refresh your customer base. Go digital!