On Facebook, consistency is incredibly important — especially if your main audience is Generation X and Baby Boomers, who use Facebook daily to stay connected with local businesses. You don’t need to post every day — just regularly enough to keep your store visible and top-of-mind.

How to manage your posting frequency:

• Post 1–3 times per week:
  This keeps your page active without becoming repetitive. Focus on quality rather than quantity.
• Plan your content in advance:
  Use APPTOSEE to schedule posts and keep your feed consistent — even during busy weeks.
• Use Stories occasionally:
  Short updates, promotions, or team moments work well here and reach your followers in a more informal way.
• Check your statistics (Insights):
  Facebook shows when your followers are most active — post at those times for better visibility.

💡 Tip: A regular posting rhythm shows professionalism and reliability — two qualities highly valued by the 50+ audience.

Generation Y and young families tend to be more passive on Facebook and often check Instagram first before deciding where to buy something or make an appointment.
That’s why a professional and stylish Instagram presence is essential for modern, premium opticians.
Be sure to read the Instagram FAQ!

Remember: rejuvenate your customer base. Go digital!
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