Many independent opticians start by sharing updates through a personal Facebook account — but converting this into a business page helps you reach more people in a professional and effective way. It also allows you to connect with your key audience — Generation X and Baby Boomers — who are the most active on Facebook and often use the platform to search for local shops.

Here’s how to make the switch:

1. Log in to your personal Facebook account.
2. Go to facebook.com/pages/create.
3. Choose “Business or Brand” as the page type.
4. Enter your store name and business details (address, phone number, website).
5. Add your logo as the profile picture and a welcoming photo of your store as the cover image.
6. Complete the About section and invite your friends or customers to follow your new page.
7. Start posting regularly — updates, collections, or promotions.

 

💡 Tip: A business page allows you to advertise, view analytics, and connect directly with APPTOSEE.

Generation Y and young families tend to be more passive on Facebook and often check Instagram first before deciding where to buy something or book an appointment.
That’s why a professional and fashionable Instagram presence is essential for modern, premium opticians.
Be sure to read the Instagram FAQ!

Remember: rejuvenate your customer base. Go digital!
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